Shelly-Anne Li is the VP of clinical research and operations at Sound Options Tinnitus Treatments Inc. As a research methodology consultant for various projects, she brings expertise in health research methods, as well as experience from conducting multi-site randomized controlled trials, mixed methods studies and qualitative research. Shelly-Anne Li is currently a PhD candidate at University of Toronto, and obtained her MSc (health sciences) from McMaster University.

Along the path a hearing signal travels to get from the inner ear to the brain, there are many places where things can go wrong to cause tinnitus. If scientists can understand what goes on in the brain to start tinnitus and cause it to persist, they can look for those places in the system where a therapeutic intervention could stop tinnitus in its tracks.
Tinnitus is commonly accompanied by hearing loss, and roughly 90% of persons with chronic tinnitus have some form of hearing loss (Davis and Rafaie, 2000; Lockwood et al, 2002). On the other hand, only about 30-40% of persons with hearing loss develop tinnitus. According to Park and Moon (2004), hearing impairment roughly doubles the odds of having tinnitus, and triples the odds of having annoying tinnitus.
At Sound Relief Hearing Center, we utilize a variety of evidence-based tinnitus treatment options. Most audiologists only offer one solution, hearing aids, which are ineffective in many cases. To treat each unique case of tinnitus, we utilize a variety of innovative technologies and therapies, including Tinnitus Retraining Therapy (TRT). For more information about your tinnitus treatment options, visit our page Tinnitus Treatment. If you’re worried that you won’t ever escape the ringing in your ears, check out our page Tinnitus Success Stories. Finally, follow our Tips from Tinnitus Experts to avoid exacerbating the problem.
Limit use of earplugs. Earplugs are important to use to protect your hearing when you’re likely to be exposed to loud noises. (Remember, exposure to loud sounds, and noise-induced hearing loss, are common causes of tinnitus, and may make tinnitus worse if you already have the condition.) But otherwise, people with tinnitus are advised not to wear earplugs, including for sleep. Earplugs reduce your ability to hear external noise and can make tinnitus more noticeable.
Ocean waves are designed to create a soothing environment, like that of the serene ocean waves.  Miracle-Ear hearing aids offer four different ocean wave signals to choose from so that you can find the one that you find to be the most relaxing.  Ocean waves are an alternative to static noise and can be found to be a stress-free type of tinnitus treatment.  Your hearing care specialist will work with you to find the signal that offers the most relief.
Repetitive transcranial magnetic stimulation (rTMS). This technique, which uses a small device placed on the scalp to generate short magnetic pulses, is already being used to normalize electrical activity in the brains of people with epilepsy. Preliminary trials of rTMS in humans, funded by the NIDCD, are helping researchers pinpoint the best places in the brain to stimulate in order to suppress tinnitus. Researchers are also looking for ways to identify which people are most likely to respond well to stimulation devices.
Sound Options Tinnitus Treatments Inc. addresses the need for an effective tinnitus treatment by offering a clinically validated, individually customized sound therapy. The sound therapy is based on leading neuroscience and tinnitus research that has been built into our software to produce a treatment that can be conveniently delivered via any music playing device. Sound Options is also heavily invested in community engagement. This includes educating and reaching out to seniors, veteran's groups, and police and firefighter associations, as these segments of our population are most affected by tinnitus. Sound Options is relentless about innovation and we are constantly seeking novel ways to help tinnitus sufferers. Our treatment has been designed with the tinnitus sufferer in mind: it is pleasantly effective, affordable, and individually customized.
Though the exact cause of tinnitus — as in the specific mechanism that creates these phantom sounds in some people — remains unknown, contributing factors and triggers have been identified. Excessive exposure to loud noise is often a factor because of the damage done to your auditory system. Tinnitus may also result from jaw-joint dysfunction (e.g., teeth grinding, temporomandibular joint disorder) or chronic neck muscle strain.
Tinnitus is the perception of sound when no actual external noise is present. While it is commonly referred to as “ringing in the ears,” tinnitus can manifest many different perceptions of sound, including buzzing, hissing, whistling, swooshing, and clicking. In some rare cases, tinnitus patients report hearing music. Tinnitus can be both an acute (temporary) condition or a chronic (ongoing) health malady.
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