Due to the large variability in tinnitus, a one-size-fits-all approach (as offered by maskers) will have limited benefits. Indeed, there is evidence that being able to customize a sound therapy (e.g., using the tinnitus pitch or hearing loss profile), will provide greater benefits7,8 for tinnitus sufferers. Given the evidence supporting this line of thinking and the limitations of existing tinnitus management options, we were driven to develop and rigorously test an enjoyable, personalized sound therapy that has potential to provide lasting relief to tinnitus sufferers.
Shore says her therapy isn’t for everyone — at least not yet. So far, she’s only treated patients who have a specific form of tinnitus that changes in intensity or pitch when a person moves certain parts of her body. For example, some tinnitus sufferers find the sound in their ears lessens when they clench their teeth or open their mouths wide. This suggests that some touch inputs can influence the tinnitus, Shore says. (Roughly two-thirds of tinnitus patients have this form of the condition, she adds.)
Unfortunately that means tinnitus is a very complicated condition that involves several systems of the body. The good news, though, is that as doctors and researchers have developed a better understanding of the mechanisms behind tinnitus, they’ve also been able to develop new and promising treatments that target the brain rather than the ear — and have more of a chance of actually reversing the problem.
Atherosclerosis. With age and buildup of cholesterol and other deposits, major blood vessels close to your middle and inner ear lose some of their elasticity — the ability to flex or expand slightly with each heartbeat. That causes blood flow to become more forceful, making it easier for your ear to detect the beats. You can generally hear this type of tinnitus in both ears.